5 Tips on How to Choose the Best Toronto Family Photographer

If you google “Toronto family photographer” you’ll get more than 12,000 results! So how do you find the best Toronto family photographer? Since I’m a photographer, you might think I would say “choose me”. But truth be told, best is a relative term. What is the ideal for you might not the best for your friend or neighbour. Here are 5 things to think about before hiring a family photographer:

1) Style

You want to look for someone who has a cohesive style that appeals to your aesthetic. Photography is an art form and the way I view a scene (and edit the photographs) can be very different from other photographers. My style is bright and airy, with a natural, modern aesthetic. I try to produce images that are full of emotion, joy and connection. While my pictures may appear more candid, they aren’t completely documentary (e.g. I will guide and suggest poses and activities for my clients).

Other family photographers have a more moody, artsy style, whereas still others have a more classic approach with everyone smiling at the camera. Before booking a photographer, make sure you take a look at their portfolio (on their website, Instagram, Facebook, etc.) to make sure their style is what you’re looking for and ensure that this style is consistent across many images.

Toronto Best Family Photographer Girl Smiling with Father

2) Skill

I’ve included skill after style because they are closely interlinked (but not the same). You might adore someone’s style but you also want to make sure they have the skill and experience to produce this style during your shoot. The subject matter (e.g. newborns vs. teens), lighting conditions (e.g. is the shoot at sunset vs. full sun vs. another time of day), location (indoors vs. outdoors) all require different photographic skills. One way to assess if the photographer will be the right photographer for you is to look for images that they’ve taken under similar conditions to your shoot. So for example, if you’re having a birthday party at an indoor location lacking natural light - but the only pictures you see in someone’s portfolio are outdoors - ask them if they have experience photographing in a similar setting and to see sample images.

It can also be helpful to look at a gallery of images from a single session (such as this) vs. single images. You can often find these on a photographer’s blog. Remember, it’s much easier to produce one, amazing “instagram-worthy” photograph than for a photographer to produce a single gallery full of strong images.

Top family photographer toronto newborn and mom kissing toes

3) Professionalism

You’ll also wants to make sure that that the photographer is professional and someone you like! You’ll be in front of the camera (which is often a pretty awkward place to be), so you’ll want to work with someone who makes you feel comfortable. It can be hard to assess from email but check to see if they respond in a timely fashion and are friendly.

Referrals from friends and family can go a long way here or look for positive reviews on Google and Facebook.

Toronto's best family photographer natural candid black and white photograph

4) Location

You’ll want to have an idea where your want the shoot to take place: some photographers work out of a studio space, whereas others work on-location (e.g. in a local park or in your home). Many photographers who shoot outdoors have their favourite spots in Toronto, so check their portfolio to see if these locations appeal to you.

best family photographer Toronto outdoor picture of mom and baby

5) Price

Family photography is often an investment but pricing can vary greatly. Is more expensive better? Not always but like any product, price can be an indicator of quality.

There are many different pricing models so make sure you understand the total price before booking. Some photographers charge a session fee (which covers the photographer’s time and talent only) and charge a separate price for images or products. Others have one all-inclusive price. Still others (like me) charge one price for a set number of images and a higher price for additional images. There isn’t a right or wrong way of pricing; it’s just critical that you understand the price before booking so there aren’t any surprises after the shoot.

Mini session pricing also differs from regular family photography pricing. Mini sessions are often priced lower because these sessions are shorter and you receive fewer photos, but also because the photographer is able to book many sessions back-to-back (making it a more efficient use of their time).

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Feel free to reach out to me with any questions about hiring the right photographer for you.